The following was definitely some sort of class assignment to, I don't know, come up with an ad? Because I had Don Draper for a teacher? Not too sure. What I do remember is thinking that if this product existed, it would be the COOLEST. THING. EVER. Fast-forward 20-some years, and... well, see for yourself.
What exactly is a Watch-a-call, you ask? And is Pepsi going to sue me for trademark infringement? Well the answer—to the first question, anyway—lies in the advertising copy:
It's a watch with a phone inside!
No extra for long distance calls!
So, okay, I know it sounds like a cell phone, but check it out. It looks like a Swatch!
Admit it, cell phones would be cooler if you could get your name on them.
And if you're thinking to yourself, "Okay, smartypants, where do I DIAL?" well then you clearly have yet to encounter the back view of the Watch-a-call:
The world's most sloppily drawn keypad.
I actually imagined this would be some super-secret 10-year-old spy shit. Here's how it would go down:
Watch-a-call in action!
On one side of the lightning bolt, you and your side pony would be sitting at your desk in your invisible chair that kinda makes you look like a paraplegic. And you'd be like, "Hey, this lesson on multiplication tables BLOWS! I wonder what my friend with the newscaster hair is up to right now?" BAM! On the other side of the lightning bolt, your questionably bewigged friend with the World's Longest Torso would receive your call as a series of super-loud BEEPs that would surely get your Watch-a-call confiscated until the end of the day. Brilliant!
Joking aside, it's kind of amazing that this product almost exists now—I mean, a cell phone is pretty much a phone with a watch inside, making it, like, um... a Call-a-watch? And it even has free long distance, which seemed like CRAZY wishful thinking at the time. Granted, a cell phone's not all incognito like the Watch-a-call, but I'm guessing that holding your wristwatch up to your ear repeatedly would probably blow your cover anyway.
NEXT TIME: More pictures tellin' some stories. (That's code for "I haven't picked out which one I'm going to use yet.")